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How can these six problems faced in the development of the ceramic industry be solved?

- Mar 29, 2018 -

The report of the 19th National Congress pointed out that socialism with Chinese characteristics has entered a new era. The major social contradictions in our country have been transformed into the contradiction between the people’s ever-growing needs for a better life and unbalanced and uneven development. In the face of current real problems and conflicts, efforts are being made to solve the problem of unbalanced development, achieve balanced development, allow the people to feel a sense of well-being, sense of well-being, security, live a better life, and build a well-off society in an all-round way. This is our party. The goal of struggle.

We are engaged in the ceramic industry, in the past few decades of rapid development, production, export volume are listed in the world, color varieties, supporting levels, product quality, equipment, production technology levels have increased significantly, but there are also some problems, ceramic industry The problem of inadequate imbalance is also prominent:

First, rapid development, blind development, and low-level redundant construction lead to increased production capacity, sharp increase in output, and increase in inventories. They consume a large amount of natural resources and valuable energy. Most of them are mid- to low-end products, and their prices are low. Low capacity.

Second, it is overly concerned with economic growth and expansion and development, while ignoring environmental protection issues and causing a certain degree of pollution and damage to the ecological environment (water, air, and vegetation). The ceramic industry was defined as an industry with "three highs (high pollution, high energy consumption, and high resource consumption)" and was widely criticized for "great pollution."

Third, regional development is uneven and product quality is uneven. Overall, there is a big gap between the quality level and the world-famous brands. Specifically speaking, because of the historical and cultural accumulation, production scale, equipment level, technical level, personnel quality, and management level of various local enterprises, the quality of products varies greatly, and they vary greatly.

Some large companies with a long history of ceramic culture and deep historical accumulation have a product quality that is comparable to that of world-renowned brands, and the quality of some SMEs is relatively poor. Because of the poor quality of SMEs in some localities, quality problems have frequently been exposed in provincial and national procurement. For example, indicators such as the water absorption rate, water seal, water consumption, and water seal recovery of sanitary ceramics, and indicators such as the amount of lead and cadmium eluted from daily-use ceramics and thermal shock are frequently unqualified items in spot checks.

Fourth, many ceramic companies have many brands but they have no name. Lack of world-renowned brands and influential large companies. The value of existing corporate brands is still low. Chinese people’s lack of confidence in domestic goods is the reason why people in recent years have rushed to Japan to sweep products such as toilet covers.

Fifth, corporate innovation capability is generally weaker, and there are fewer products with core intellectual property rights. Representative industry benchmarking companies are rare.

Sixth, over the years the pursuit of production neglected quality, the operation is not refined, and the lack of craftsmanship. Outstanding performance in the physical appearance of the product is still a gap in quality, small defects, small defects, to a certain extent affect the product image of the company, is not conducive to the casting of world-renowned brands.

The Nineteenth Congress proposed new ideas, new goals, and new requirements. Under the guidance of the new development concept, to solve the problem of inadequate imbalance and meet people's needs for a better life, we must vigorously promote supply-side reform, change the mode of economic development, drive innovation, quality first, efficiency first, and achieve high-quality economic development. .

To solve the problem of insufficient balance in the development of the ceramic industry, I thought that there are the following measures:

1, speed up the integration and reorganization. Improve industry access thresholds, eliminate backward companies, and encourage the development of competitive companies. Develop large corporations, large corporations, and international corporations. Improve enterprise strength, improve competitiveness, enhance brand value, and create world-renowned brands.

2. It is no longer pursuing output and development speed, and is striving to achieve four transformations: rapid growth to high-quality development, Chinese manufacturing to China, China's speed to China's quality change, and Chinese products to Chinese brands.

3. Vigorous efforts should be made to innovate in science and technology, strengthen the use of energy-saving emission reduction and waste, pay attention to environmental protection, and promote the green development, cyclic development, and sustainable development of the ceramic industry. We will vigorously cultivate and develop resource-conserving and environment-friendly "two-type" enterprises, vigorously establish benchmarks and demonstration enterprises, and lead the development of the industry. Fortunately, Mona Lisa Tiles, Xinzhongyuan Ceramics and other companies, in the technological innovation, product innovation, standards innovation, energy-saving emission reduction, clean production and other aspects in front of the industry, for the industry benchmarking demonstration enterprises, leading the industry.

4. Raise the overall level of the industry and solve key technical issues. For example, the thermal shock properties of bone china products, sanitary ware drainage, leakage, leakage and safety. To provide society with green, water-saving, safe, reliable quality ceramic products, to make our contribution to meet people's needs for a better life.